“But I don’t want to see four more apartment complexes here.”
“(The Curve) is going to bring me business,” said Stacy Louis, owner of the popular dance club Stacy’s Melrose, next door to the project.
Though many local merchants within the mile-long strip between Indian School and Camelback Roads welcome new residents, several see construction as a signal to preserve their identity. “ The Curve Luxury Apartments,” so named for the unusual bend in Seventh Avenue – in front of the project – is expected to bring hundreds of new residents to the area. “Normal” hasn’t described one of central Phoenix’s most iconic neighborhoods for decades, and it may be the quirky mid-century charm of Melrose area residents and business owners that drew “big development” to their doorsteps.Ītop a plot where more-or-less four acres of dirt used to buffer rows of ranch-style homes and local retail storefronts, a five-story market-rate apartment complex nears completion, due in early 2018.